How do you build a social media community that shares recipes of food they harvested? How would you market wild meat to a townie consumer?
How do you give wild meat value in a country like New Zealand that declares some sources of game as pests? What is ethical spearfishing? How does the outdoors connect to mental health?
I speak to brand strategist, creative, photographer and foodie Tim Kaverman from Eat What you Kill Co about all this and more.
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